Retargeting

Retargeting is a digital advertising strategy that serves ads to people who have previously interacted with your content or website but did not complete a desired action, such as signing up or making a purchase. It works by placing a small [tracking pixel](/glossary/tracking-pixel) on your content that adds visitors to an audience list. Ad platforms then display your ads to those visitors as they browse other websites or social media, keeping your brand visible during the consideration phase. The goal is to re-engage warm prospects who already showed interest, rather than reaching completely cold audiences.

Most first-time visitors do not convert immediately — they browse, compare options, and leave. Retargeting gives publishers and marketers a second, third, and fourth chance to reach people who already showed interest by viewing a flipbook, catalog, or document. Because these audiences are pre-qualified (they actively engaged with your content), retargeting campaigns typically deliver higher click-through rates and lower cost per acquisition compared to cold advertising. For content-heavy businesses like publishers and catalog-based retailers, retargeting transforms one-time readers into repeat visitors and buyers.

FlipLink supports [Tracking Pixels](/features/tracking-pixels) that let you add Facebook Pixel, Google Ads, and other retargeting tags directly to your flipbooks and documents. When a reader opens your publication, the pixel fires and adds them to your retargeting audience on the corresponding ad platform. You configure pixel IDs in each publication's settings without writing any code. Combined with [Analytics & Insights](/features/analytics-and-insights), you can identify which publications drive the most engaged audiences and focus your retargeting budget on the right content. Since FlipLink tracks [scroll depth](/glossary/scroll-depth) and page views, you can build audience segments based on how much of your publication someone actually read — targeting deep readers differently from casual browsers.