Retargeting

Retargeting is a digital advertising strategy that serves ads to people who have previously interacted with your content or website but did not complete a desired action, such as signing up or making a purchase. It works by placing a small tracking pixel on your content that adds visitors to an audience list. Ad platforms then display your ads to those visitors as they browse other websites or social media, keeping your brand top of mind.

Most first-time visitors do not convert immediately. Retargeting gives publishers a second chance to reach engaged readers who already showed interest by viewing a flipbook or catalog. Because these audiences are pre-qualified, retargeting campaigns typically deliver higher click-through rates and lower cost per acquisition compared to cold advertising.

FlipLink supports [Tracking Pixels](/features/tracking-pixels) that let you add Facebook Pixel, Google Ads, and other retargeting tags directly to your flipbooks and documents. When a reader opens your publication, the pixel fires and adds them to your retargeting audience on the corresponding ad platform. You configure pixel IDs in each publication's settings without writing any code. Combined with [Analytics & Insights](/features/analytics-and-insights), you can identify which publications drive the most engaged audiences and focus your retargeting budget accordingly.

A fashion brand publishes a seasonal lookbook as a FlipLink flipbook with a Facebook Pixel attached. Readers who browse the lookbook but do not visit the online store are later shown Instagram ads featuring the exact collection they viewed, driving them back to purchase.