Custom Branding

Custom branding is the process of replacing a platform's default visual identity with your own brand elements throughout a published document or flipbook. This includes your logo, brand colors, fonts, and other visual markers that make the publication look like it belongs to your organization rather than to the hosting platform.

Consistent branding builds trust and recognition. When readers see a third-party platform's logo on your content, it dilutes your brand presence and can make your organization look less established. Custom branding ensures every touchpoint with your audience reinforces your identity and professionalism.

FlipLink's [branding and design](/features/branding-and-design) feature gives you full control over the visual identity of your publications. You can upload your logo to appear in the viewer interface, set brand colors for the viewer toolbar and background, and customize the overall appearance to match your visual guidelines. Combined with [custom domains](/features/custom-domains) and [custom loading screens](/features/custom-loading-screen), you can create a fully branded reading experience where FlipLink's own branding is completely invisible to your audience. For the most complete white-label setup, the [white-label publishing](/features/white-label-publishing) feature removes all FlipLink references entirely.

A design agency uploads their logo, sets their signature navy and gold color scheme in the viewer, and publishes portfolios on their custom domain. Clients opening the portfolio see only the agency's brand — no indication that FlipLink powers the experience behind the scenes.