Lead Capture

Lead capture is the process of collecting contact information from visitors who show interest in your content, product, or service. A form is presented — typically asking for name, email address, company, or phone number — either before granting access to a resource or at a strategic point within it. The collected data flows into sales and marketing workflows so your team can follow up, segment audiences, and nurture prospects toward a conversion. Unlike passive analytics that tell you how many people viewed a page, lead capture identifies exactly who those people are.

Every visitor who reads your content and leaves without identifying themselves is a missed opportunity. Lead capture converts anonymous traffic into named, contactable prospects that your sales team can act on. For content publishers, this is the bridge between content consumption and revenue generation. A well-placed capture form turns a flipbook, whitepaper, or catalog from a passive marketing asset into an active lead-generation tool. Without it, you can measure page views but never connect those views to real people. With it, each piece of published content earns its keep by producing identifiable prospects your pipeline can work.

FlipLink's [lead capture](/features/lead-capture) feature lets you place a customizable form before or within any flipbook. You choose which fields to include — name, email, phone, company, or custom fields — and decide whether the form appears as a gate before the reader can access the content or at a specific page mid-read. The form design matches your flipbook's branding, so it feels like part of the experience rather than an interruption. Captured leads are stored in the [lead management](/features/lead-management) dashboard where you can view, filter, export, and integrate them with external CRMs through [automation and integrations](/features/automation-and-integrations). [OTP](/glossary/otp) verification can be enabled to confirm email addresses, filtering out disposable addresses and typos. You can also set leads to require verification before the reader proceeds, ensuring every contact in your dashboard is genuine.