Lead Capture

Lead capture is the process of collecting contact information from visitors who express interest in your content, product, or service. It typically involves presenting a form that asks for details like name, email address, and company before granting access to a resource. The collected data feeds directly into sales and marketing workflows for follow-up and nurturing.

Every visitor who reads your content and leaves without identifying themselves is a missed opportunity. Lead capture transforms anonymous traffic into actionable contacts that your sales team can reach out to. For content publishers, it bridges the gap between content consumption and revenue generation by identifying the people most interested in what you offer.

FlipLink's [lead capture](/features/lead-capture) feature lets you place a customizable form before or within any flipbook. You choose which fields to include, such as name, email, phone, and company, and decide whether the form appears before the reader can access the content or at a specific page. Captured leads are stored in the [lead management](/features/lead-management) dashboard where you can view, filter, export, and integrate them with external CRMs through [automation and integrations](/features/automation-and-integrations). You can also verify email addresses with OTP verification to ensure lead quality.

A B2B consulting firm publishes an industry report as a FlipLink flipbook with lead capture enabled on the cover. Readers enter their name and business email to access the report. The firm exports 340 verified leads from the dashboard at the end of the month and feeds them into their email nurture sequence.