Embed

Embedding is the process of placing a flipbook or document viewer directly inside another web page using an [iframe](/glossary/iframe) or JavaScript snippet. The embedded content renders inline within the host page, retaining full interactivity — page flipping, zoom, search, and navigation controls all work exactly as they do when viewing the publication on its own URL. Because the viewer loads inside the host page's DOM, readers never leave your site or see a third-party domain in their browser bar.

When you embed a publication instead of linking to it, you keep visitors inside your own browsing experience. This matters for three reasons. First, readers who stay on your site are more likely to take a next step — filling out a form, clicking a [CTA button](/features/cta-buttons), or exploring related pages. Second, engagement metrics like time-on-page and [scroll depth](/glossary/scroll-depth) stay attributed to your domain, which benefits SEO. Third, embedded content appears in the natural flow of the page, making it feel like part of your brand rather than an external resource.

FlipLink's [sharing and distribution](/features/sharing-and-distribution) feature generates a ready-to-paste [embed code](/glossary/embed-code) for every publication. The default option is a [responsive embed](/glossary/responsive-embed) iframe that scales to fit any container width, so the flipbook looks correct on desktops, tablets, and phones without manual sizing. All configured features — CTA buttons, [lead capture](/features/lead-capture) forms, [analytics](/features/analytics-and-insights) tracking, and [password protection](/features/password-protection) — work inside the embed. For platforms that block iframes (some email clients and social networks), FlipLink offers a [clickable image embed](/features/clickable-image-embed) as a fallback: a cover thumbnail that opens the full flipbook in a new tab. You can also restrict where your publication can be embedded using [domain whitelisting](/glossary/domain-whitelisting).