Embed

Embedding is the process of placing a flipbook or document viewer within another website so readers can interact with it without leaving the host page. This is typically achieved using an iframe element that loads the publication from the publishing platform. The embedded viewer retains full interactivity, including page flipping, zoom, and navigation controls.

Embedding keeps readers on your website instead of redirecting them to a third-party link, which reduces bounce rates and strengthens your brand presence. It also lets you position publications alongside relevant content such as product descriptions, blog posts, or landing pages, providing context that drives conversions.

FlipLink's [sharing and distribution](/features/sharing-and-distribution) feature provides multiple embed options for every publication. You can copy a responsive iframe code that adapts to any container size, ensuring the flipbook looks correct on both desktop and mobile. The embedded viewer includes all configured features such as CTA buttons, lead capture forms, and analytics tracking. If the host platform does not support iframes, you can use FlipLink's [clickable image embed](/features/clickable-image-embed) as a fallback, which displays a cover thumbnail that opens the full flipbook in a new tab when clicked.

A university embeds its digital course catalog on the admissions page using FlipLink's iframe code. Prospective students browse the catalog directly on the university website, complete with page-flip animations and an embedded inquiry form, without being redirected to an external viewer.