SSO (Single Sign-On)

Single Sign-On (SSO) is an authentication mechanism that lets users access multiple applications or services using one set of login credentials. Instead of maintaining separate usernames and passwords for every platform, users authenticate once through a central identity provider and gain access to all connected tools. SSO protocols like SAML, OAuth, and OpenID Connect handle the secure exchange of identity tokens between services.

For organizations managing digital publications, SSO reduces friction and improves security. Team members avoid password fatigue, which leads to fewer weak or reused passwords. IT administrators benefit from centralized access control, making it straightforward to onboard new employees or revoke access when someone leaves the organization.

FlipLink supports Google and Microsoft account sign-in, allowing users to log into the platform without creating a separate password. This simplifies onboarding for teams that already use Google Workspace or Microsoft 365. Combined with FlipLink's [team collaboration](/features/team-collaboration) features, SSO makes it easy for administrators to add team members who can start managing publications immediately. Account security is further strengthened because authentication is handled by trusted identity providers with their own security infrastructure.

A marketing agency uses Google Workspace across all departments. When the content team needs access to FlipLink to publish client catalogs, each member signs in with their existing Google account. No new passwords are created, and when a team member moves to a different project, their access is managed through the same Google admin console.